In a recent report by ScientiaMobile it was shown that the iPhone 6S was the most used smartphone in the world. In their MOVR(Mobile Overview Report) released last week they stated that despite Apple’s iPhone 7 launch in September 2016, iPhone 6S outdid iPhone 7 in terms of usage around the world.
According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone 6S usage continues to grow despite the iPhone 7 launch. The iPhone 7 user-base is still on an upward trajectory, ending March at 3.6%, earning third place among iPhones. Given the size of the iPhone 6 user-base, the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers.
This launch trend history is helpful to e-commerce and advertising websites, who rely on mobile optimization to display their products and services accurately and within seconds to customers across all devices. ScientiaMobile offers its WURFL device detection for mobile optimization, image optimization, and device analytics solutions for 99% accurate device detection for companies like Facebook and Google.