Facebook is reportedly working on a new feature that will enable users to interact with celebrities and content creators during a live broadcast. This tool has been named Super and is somewhat going to be similar to Cameo.
This feature will enable celebrities, stars and creators to host live interactive live events, where viewers can tip the creators by buying them digital gifts or pay to appear alongside the creator during the Livestream as reported by Bloomberg.
Super is being developed within Facebook’s New Product Experimentation team, an internal group that builds standalone apps and other products. Super is still unreleased, but the company is testing it internally, a Facebook spokeswoman confirmed.
The concept behind Super could gain importance as more public figures look to connect with fans digitally during the pandemic. Cameo, an app that lets people pay celebrities to send a friend or family member a personalized video message, was valued at $300 million in mid-2019, according to Axios. On Monday, Facebook rolled out an update to Collab, an app it launched in May for musicians to collaborate with fans on their music.
For Facebook acquiring new businesses may become harder and harder in future so they are looking into developing the next big app internally.
It’s unclear if Super will launch as a standalone app or be built into an existing Facebook product.
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