Looks like Lenovo has successfully launched another hit device for the target audience. Targeted at the lower range smartphone market, The MOTO E4 Plus has made a huge impact on the market.
The first 24 hours of the sale has witnessed a huge 1 lakh unit sold. According to the company claims, Flipkart sold 580 units every minute in the first 60 minutes of the sale which started on Wednesday.
There are reports that more than 1.5 lacs audience has viewed the product at the website in the first 60 minutes of the sale.
Competing with the likes of Redmi, what has made Moto E4 plus a unique call because it is packed with a huge 5000mAh battery. Furthermore, the company has been successfully able to market this feature into the public with massive advertisement programs. The company has been continuously focusing on the advantages of having a bigger battery and for the Moto E4 Plus is the best mobile in this range.
As per the reports of Flipkart, the Company made a successful advertising campaign that reached to more than 44 million customers.
The highest demand of this device was seen from the low-income states such as Uttar Pradesh and Bihar. More than 12% of the sale of Moto E4 plus has come from these two states. This shows that how effectively Moto E4 Plus has made an impact in the market.
Those who are not aware of Moto E4 plus, the device was launched in India on Wednesday midnight and it has been priced at a modest price of Rs 9,999.
Our team is working on the detailed review of this device and we will shortly come up with our analysis of this device. The first impression of this device is great and the camera has also impressed our expert. Stay tuned with KNine Vox for the upcoming review of this device and other latest updates in the smartphone markets. Follow us on Twitter and Facebook to get all the updates on the go.