LG Electronics (LG) today took the wraps off the eagerly anticipated LG V30, the latest iteration of the company’s V series flagship smartphones. The LG V30 improves on the strengths of the V series phones in providing a whole new mobile experience and offering optimal multimedia features.
The V30 features many industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with advanced Hi-Fi Quad DAC and Voice Recognition. The V30 sets a new standard in the evolution of premium smartphones.
The LG V30 features powerful video capabilities that make it a leader in the era of smartphone videography. The main camera on the rear of the V30 features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.
LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hues of various movie genres with only a smartphone. While typical cameras only allow one to zoom in on the centre of the frame, Point Zoom allows users to zoom in on any subject smoothly using the zoom slider, regardless of its position in the frame – another industry first. And Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.
LG V30 supports LG-Cine Log which allows for greater creative flexibility when capturing videos. With the ability to preserve a wide dynamic range and colour gamut, LG-Cine Log video files can save far more accurate image details. LG-Cine Log also allows for recording video using log gamma curve for maximum flexibility in producing the look the user wants during post-production.
Photo capturing is even more advanced with the new V30. The camera’s Manual Mode takes on a whole new level of capability with Graphy. With Graphy, any shutterbug can produce quality photos simply by choosing the image and pressing the shutter. Available in Manual Mode, users can select professional images from the Graphy website or mobile app and apply the same presets such as white balance, shutter speed, aperture and ISO to photos taken with the V30.
LG V30 provides four different options of unlocking the phone: with Face Recognition, the V30 can be unlocked in an instant using the front facing camera and without pressing any buttons even when the phone’s display is off. Voice Recognition uses a combination of the user’s voice and user-defined keywords (optimally three to five syllables) to unlock the V30. The reliable Fingerprint Sensor resides on the rear of the phone for fast, accurate security and Knock Code allows tapping a pattern on the screen to unlock the V30.
On the launch of LG V30, Juno Cho, president of LG Electronics Mobile Communications Company said:
The V series has always been demonstrating new practical mobile technologies that contribute to high quality content creation and the V30 has not lost sight of its roots. With its F1.6 Crystal Clear Lens Camera and Cine Video mode, the LG V30 is designed to help create professional-looking content without professional-level complexity.
The V30 will become available to consumers in South Korea starting on September 21 and will be followed by key markets in North America, Asia, Europe, Africa and the Middle East. The V30 with 64GB ROM will come in Cloud Silver.
Visitors to IFA 2017 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin to see the exciting LG V30 for themselves.
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