Snapchat’s redesign cost it millions of users

“A change this big to existing behavior comes with some disruption,” Spiegel said on a conference call with investors and analysts in which he discussed the company’s disappointing quarterly report. He also said that the company will be tweaking the design to find a compromise that users will be happier with.

Snapchat started its first major redesign late last year and by February more than 1.2 million users had signed a petition calling for it to reverse the “annoying” changes.

The VERGE says “Snap CEO Evan Spiegel hoped that a Snapchat redesign would invigorate the platform’s advertisers and better cater ads to users. But in the months following its unveiling, 1.2 million users around the world signed a petition begging the company to reconsider. Snap followed through with its plans, and today, Snap confirmed that the redesign cost it to lose 2 percent of its daily active users — from 191 million to 188 million — in just a quarter.”

On Tuesday, Snapchat’s parent company, Snap, said it would redesign parts of the app’s redesign after the overhaul had dragged down its business.

Snap, Evan Spiegel, Snap’s chief executive, cited Snapchat’s redesign as a major reason for the disappointing performance.