Football is one of the most fascinating sports, and the FIFA World Cup, as one of the top sporting competitions in the world, always captures the attention of global audiences.
The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups.
Consecutive Sponsorship of Two FIFA World Cups
As the official smartphone brand to sponsor the FIFA World Cup, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.
As one of the world’s largest sporting events, the FIFA World Cup has tremendous influence and worldwide coverage. For brands in the smartphone industry, including Vivo, a FIFA World Cup sponsorship is a great accomplishment.
Sports Marketing as a Tool for Internationalization
In 2015, Vivo became the title sponsor of the Indian Premier League (IPL), a sporting association that is highly influential in British Common Wealth countries and India. In 2016 Vivo started a strategic partnership with NBA China as its Official Mobile Handset Sponsor, inviting NBA superstar Stephen Curry to become the product ambassador for Vivo’s flagship Xplay6. As sponsor of the FIFA World Cup, Vivo seeks to earn itself even more attention on the international stage.