The Chinese smartphone manufacturer OPPO, has established an association with Sony Pictures Entertainment on the much-awaited superhero movie, SPIDER-MAN: HOMECOMING. The brand brought fans an Exclusive Fan Screening yesterday in Mumbai, before the film’s release on July 7th.
In this limited, exclusive invitee-screening, OPPO also brought their fans, an interesting comedy act together with a special Spider-Man cosplay capturing the audience’s attention and giving them a great time.
With this association, OPPO will be further strengthening its foot in the entertainment sector with movies, to engage with fans and the youth. Commenting on this, OPPO’s Brand Director, Mr. Will Yang said:
Association with such youth-centric properties has been OPPO’s focus area to reach its target audience and make space for the brand in each of our consumers’ heart. SPIDER-MAN: HOMECOMING as a movie event resonates well with the young audience and hence becomes the perfect platform of association for us. We would also like to take this opportunity to thank all our young users for their continued support.
As a part of this association, OPPO has also launched a new TVC in collaboration with SPIDER-MAN: HOMECOMING.
The TVC showcases the OPPO and SPIDER-MAN: HOMECOMING association along with its newly launched OPPO F3, the Dual Selfie camera phone, which caters to the audience’s need of wider and better selfies. With Double View Group Selfie Camera and powerful specs, the OPPO F3 can help click perfect selfies on one go.
Along with the release of the movie, OPPO has planned to run an online campaign, starting from July 7th after the release of the movie till July 14th. The consumer may buy an OPPO F3 and upload their selfie on Facebook, Twitter or Instagram with hashtags #OPPOxSpiderMan and #OPPOF3. Lucky winners stand a chance to win free tickets and merchandise of the movie.
Let’s keep an eye to see what OPPO has in store for its consumers with this partnership.
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