For any company to succeed in the market, the most important factor is its marketing. The consumers need to know better about the brand that they are going to buy or fund into. Companies find many ways to advertise their brand; television Ads, radios, newspapers, outdoor advertisements. But the question is, can the consumers get to know everything about the brand by just looking at its Ad?
Well, this is where virtual reality steps in. Virtual reality means simulating bits of our world (or completely imaginary worlds) using high-performance computers and sensory equipment, like headsets and gloves. Many brands have already jumped to the virtual reality ideology to provide unique experiences and achieve high levels of consumer engagement in ways that standard marketing could never imagine.
For example, Marriott Hotels created through virtual reality a “tangible experience” of traveling to one of its hotels, allowing viewers to experience the hotel and destination in a way that no amount of online research could ever do. Similarly, Lexus provided its consumers with an opportunity to experience the Lexus NX by virtually driving the car through a VR headset, and IKEA introduced a way for shoppers to virtually explore a living room rather than just looking at sets in stores.
And you can also use virtual reality for other purposes, like education and recruitment, too. The Hacienda Patrón tequila distillery provided consumers a 360-degree educational seminar that gave viewers a behind-the-scenes look at the product, and the United States Air Force allowed future candidates the ability to fly a fighter jet virtually through the use of virtual reality.
Everyone wants to keep up with the world today. And with these fast changes, we are definitely going to see a prominent future and virtual reality is just the beginning.