Culture

T-series becomes the first youtube channel to cross 100 million subscribers

For the past few months, the rivalry between Swedish YouTube celebrity Felix Arvid Ulf Kjellberg’s channel, PewDiePie and Indian YouTube channel, t-series is breaking off the internet and YouTube. Now,T-series has become the first to pass 100 million subscribers on the platform.

The two channels have been mocking each other ever since. The Swedish YouTuber even released ‘diss tracks’ making fun of T-Series. Many Bollywood actors and singers took this personally and supported T-series. Also, many Indian YouTube channels made dis tracks to answer PewDiePie in support of T-series.

Bhushan Kumar, Chairman and Managing director, Super Cassettes Industries (T-Series) said “We have always focused on putting out good content. We ensure that the songs that we put out are shot on a lavish scale, very often in exotic locations and with good production values, often with known names featuring in the videos. My focus has always been on keeping the melody intact for all our songs including the film songs.”

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The channel also launched a campaign #BharatWinsYouTube where its appealed to Indians to subscribe to the T-Series channel. “It’s very easy to become complacent after a huge victory. The challenge is to constantly be ahead of the curve and study what the market demands and give the listeners what they want and wherever possible to surpass their expectations. As always, we will focus on making better content, content which is more appealing, more entertaining and more engaging,” Kumar added.

Both channels passed 90 million subscribers within hours of each other in March, though PewDiePie’s six-year reign as the world’s most popular YouTube channel finally ended at the end of March. PewDiePie currently has around 96 million subscribers.

The Swedish YouTube star, put out a music video acknowledging the defeat, titled ‘Congratulations’.

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