How To Use Color In Your Company Branding

Color is a supremely powerful tool that, if used correctly, can bring you a lot of business. It can also tell people (in a subconscious way) what to think of you. It can describe your business’ ethos and values without even using any words. Color is incredibly important, and if you are thinking of creating a brand or carrying out any kind of marketing, knowing what color can do for you will help you succeed. Read on to find out more. 


Depending on the context used, having red in your branding can deliver a big and powerful shock which, when it comes to marketing, is generally a good thing. Red is the color of blood and danger, of fire and warnings. It’s also the color of love and passion. It’s energetic, bold, and lively, and it tends to symbolize power and strength. It shows that your business is confident in what it does and wants to be seen. 

It is important to use red carefully, though. Due to its many meanings, it can be easy to go overboard and become too much for people to handle – they may steer clear of you because of it. If you want to use red in your packaging but you’re not sure how it would look, use the best free gift wrapping tissue paper mockup services to see for yourself before committing to anything. 


Yellow is all about happiness. It can easily raise a smile on someone’s face, promoting feelings of warmth and joy. It’s a ‘friendly’ color and is often associated with mental clarity as well as intellect. It is also the easiest color to see from a distance, so using yellow cleverly might be a good idea when it comes to marketing. 


Be careful when using yellow because some shades have the effect of making your product or your brand look cheap, even when it’s a quality one. You can solve this problem by ensuring that the design is good, but if you have any qualms, it’s best to use this color sparingly. 


Green is one of the best colors to use in marketing, but beware: because it is a good color, many businesses are using it. Be careful not to get lost in a sea of green branding. 

The two primary meanings that people subconsciously understand when they see green seem somewhat paradoxical when put together, although you can use this to your advantage. One meaning is money and finance, and the other is the environment and nature. The brighter the shade you choose, the better in most cases; lighter greens mean renewal and vitality, indicating that exciting growth is happening. If you decide on a darker green, you are sending out a message of abundance and wealth. This may not be quite the right message, as it can turn people away; they may think you are already doing well, and they will spend their money on a smaller business that needs it more. 


Brown isn’t always seen as one of the most attractive colors, but it can be used to great effect and is becoming more popular (it is often used to promote organic foods and natural products, for example). Brown means dependability, simplicity, and honesty. It’s ‘down to earth’ and wholesome. So it can work wonders for an advertising campaign when used correctly. Too much of the wrong shade of brown can remind people of dirt, or it can confuse them and make them think you’re selling chocolate (assuming you’re not, of course).