Facebook changes its name to Meta as a part of rebranding strategy
Ours being the virtual life where one has more virtual friends than the real life ones is wholly social media-driven. Being crazy for putting the stories on it, but everything has its own longevity and so do these apps.
So to make them more appealing, to rejuvenate it, the trend of rebranding has been to the existence. Facebook has decided to rebrand itself as Meta.
“We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”
The previous ‘rebrandings’ earlier
Google in 2015
Partly to signal that it was no longer just a search engine, but a sprawling conglomerate company making driverless cars and health tech.
Snapchat to Snap Inc. in 2016
Switching up to a “camera company” and debuted its first pair of Spectacles camera glasses. And now Facebook is coming up with the same viewpoint by changing its name.