Jaguar Land Rover (JLR) said that its luxury car brand Jaguar, would be an all-electric brand by 2025, and Land Rover will release its first all-electric vehicle in 2024 and will plan to release 6 fully electric models over the next 5 years.
For this, JLR is being funded by a £2.5 billion a year investment into electrification and related technologies. For now, the only electric car that Jaguar offers is Jaguar I-Pace SUV which as per Bloomberg really struggled against more established electric carmakers.
“We have the technology, we know how to do it,” CEO Thierry Bollore, the former Renault SA chief who joined the U.K. carmaker in September, said in an interview with Bloomberg Television.
JLR plans to have all the Jaguars and 60% of Land Rover sold to be zero-emission vehicles by 2030, this is the year when the UK will ban the sale of new internal combustion engine vehicles. JLR expects to achieve zero carbon emissions by 2039.